We help founders turn their high-paying job into a profitable business they can scale.
What we bring
Nail the fundamentals.
A growing service business needs more than customers. It needs a reliable way to get paid, clear direction for the people doing the work, and an offer customers understand.
That’s where our experience comes together. Jaylene brings accounts receivable and operational management. Aaron brings communication, marketing, and workflow. We help you identify what’s holding up progress, agree on what needs to change, and put the plan into action.
Jaylene
Powered by 80’s music, loves all things health & wellness (check out our newsletter for couples), a little cake here and there, and long walks with Aaron and our golden bear Charlie.
Accounts receivable, operations, and the creative work of building a business.
Jaylene has spent 20 years working with owners, entrepreneurs, and founders across technology, service businesses, healthcare, and startups. Her experience spans the work that holds a business together: customer relationships, accounts receivable, pricing, and managing people.
While helping run a mechanical services company, she negotiated payment agreements and helped recover $775,000 in outstanding receivables. She has seen how easily owners become consumed by daily operations, with little time left to build the business they envisioned.
Jaylene is also an entrepreneur and the creative behind Simply Dished and the Sync & Thrive newsletter. Through Sync & Thrive, she explores how couples can improve their health and build resilience in their relationships.
Aaron
Runs on coffee, loves all things Star Wars, enjoys staying healthy & fit, pretends he doesn’t love sweet treats, and anything that has to do with Jaylene.
Communication that moves your business forward
After completing his undergraduate studies in communication, Aaron spent nearly six years at Apple, working with owners and operators looking to use technology to grow their businesses.
An avid technologist and eternally curious, Aaron enjoys working with founders and developers to explore ideas and build useful products. He is currently building CalendarCleanse, a pre-revenue app, and is an active supporter of Startup Empire, Skool, and Beehiiv.
His work centers on helping owners turn ideas and decisions into action. Through communication, facilitation, and workflow, he helps clarify what needs to happen, who is responsible, and how work moves between people, so progress doesn’t depend on the owner repeating instructions or following up on every detail.
Aaron brings that same approach to how businesses communicate with customers. As a copywriter, he helps owners articulate their offer and show why it matters to the people they want to reach. His work in marketing and newsletters helps businesses build relationships and create opportunities for sales.
Build beyond what you can handle yourself.
You stay focused on where you want the business to go. We help strengthen the processes and communication needed to get there, starting with the work that needs attention now.
